Live fraud protection

Stop paying for
fake clicks on your ads.

TrafficShield scores every click in real time, blocks bots, VPNs and click farms, and syncs the block list straight to your ad accounts — across Google, Microsoft and Meta.

14-day free trial No card required Live in 5 minutes
live threat feed blocked today: 1,284
Protects paid traffic on
Google Ads
Microsoft Ads
Meta Ads
TikTok
How it works

Protection that runs itself.

One script on your site. Everything after that is automatic — detection, blocking, and syncing to your ad accounts.

STEP 01

Drop in the script

Paste one line before </head> on your landing pages. It fingerprints every visitor and reports the paid ones.

STEP 02

We score every click

The engine weighs 20+ signals — device rotation, VPNs, click farms, velocity, timezone tricks — and flags fraud the moment it lands.

STEP 03

Bad traffic gets blocked

Fraudulent IPs and devices sync straight to your Google, Microsoft and Meta accounts, so your budget only pays for real people.

14–22%
of paid clicks are typically fraudulent for local service advertisers
20+
fraud signals scored on every single click
<5ms
to score a click and return a verdict
3
ad platforms enforced from one dashboard
Detection engine

Built to catch the fraud other tools miss.

Most click-fraud tools block IP addresses. Attackers rotate IPs in seconds. TrafficShield tracks the device behind the traffic — so blocking actually sticks.

Fingerprint rotation tracking

When one device hits your ads from dozens of rotating residential IPs, IP-based tools see dozens of "new" visitors. We see one attacker — and block the device across every address it hops to.

fp: a3f9c2e1…9 networks / 24h
verdictDEVICE BLOCKED

VPN & anonymizer detection

Commercial VPN ranges, Tor exit nodes, WebRTC leaks and timezone mismatches — the tells of someone hiding where they really are.

Warming & slow-burn attacks

Sophisticated fraud stays under simple click limits by returning day after day. We track behaviour over weeks and catch the pattern.

Shared-URL attacks

One ad link replayed across many devices poisons your audiences and conversion data. We flag it before it does damage.

Geo & city targeting

Only paying to reach your service area? Block clicks from everywhere else — right down to the city.

Your rules, your thresholds

Tune click-frequency caps, penalty weights, whitelists and auto-block behaviour. Aggressive or conservative — you decide where the line sits.

Refund evidence, done for you

Export a clean, timestamped record of every fraudulent click — formatted as the evidence you need to claim invalid-click refunds from Google.

One dashboard, every platform

Wherever you spend, we protect.

Connect your ad accounts once. TrafficShield detects fraud on each platform the way that platform actually works — and enforces it automatically.

Google Ads

Fraudulent IPs sync straight to your campaign exclusion lists — automatically, and always under Google's 500-per-campaign cap.

Microsoft Ads

Same automatic IP-exclusion sync for the Bing network — the older, high-intent desktop traffic most advertisers overlook.

Meta

Facebook and Instagram don't allow IP blocks, so we build exclusion audiences and surface bot engagement so you can cut wasted spend.

Built from the trenches

Proven on real ad spend, not a whiteboard.

TrafficShield is the productized version of the fraud defense we built to protect our own ad spend across a fleet of local-service businesses running paid search every day. Every detection rule in the engine came from a real attack on a real campaign.

5 yrs
running paid search for our own businesses
8
production sites protected by the in-house engine
3
residential botnet clusters tracked and neutralized
$0
of it was theory

What we ran in-house

Before TrafficShield had a name, this was the traffic-monitoring stack running inside our own businesses:

  • Per-visitor hardware fingerprinting on every page load
  • Live visitor analytics with paid-click attribution
  • Automated IP exclusion lists pushed to Google Ads
  • Blocked-visitor audiences and negative conversion actions
  • GPS proximity targeting grids for hotel-district campaigns
  • Documented invalid-click refund claims filed with Google

What we learned the hard way

The attacks that shaped the engine:

  • Rotating residential botnets — one device hopping across dozens of residential ISP addresses. IP blocking was useless; fingerprint tracking wasn't.
  • IPv6 rotation inside a /64 — a fresh address on every click. We aggregate to the network, not the address.
  • Slow-burn warming — two clicks a day, every day, under every frequency cap. We watch behaviour over weeks.
  • Shared ad URLs — one paid click replayed across a group chat, poisoning audiences and conversion data.
How we compare

More detection. Less money.

Most tools in this space charge enterprise prices for IP blocking. We built the deeper engine and priced it for the businesses that actually get hit.

TrafficShield ClickCease ClickGUARD TrafficGuard
Starting price$49.99/mo$99/mo~$47/mo, then quoteEnterprise quote
Free trial, no card✓ 14 days7 days
Google + Microsoft + Meta✓ all plansHigher tiers
IP exclusion sync
Device fingerprint blocking✓ follows across IPsPartialPartial
Rotating-botnet detection (fp × networks)Partial
IPv6 /64 aggregation
VPN / Tor / proxy detection✓ 4 layers
WebRTC leak + timezone mismatch
Slow-burn / warming detection
Shared-URL (gclid replay) detection
City-level geo rulesCountry
Custom rules & weightsLimited
Refund-claim evidence export✓ includedAdd-on
Real-time firewall API for your site✓ Agency+
Billed onAd spend bracketAll site trafficAd spendCustom

Competitor pricing and features from their published materials as of September 2026; verify with each vendor. ClickCease meters plans on total site visits, including organic traffic, which can raise your bill even when ad spend is flat.

Pricing

Costs less than the fraud it stops.

Every plan starts with a 14-day free trial — full detection engine, no credit card, cancel anytime. Bigger plans add more ad spend under protection and more connected accounts.

Starter
$49.99/mo
For a single business running one platform.
  • 1 ad account
  • Up to $5k/mo ad spend
  • Full detection engine
  • Automatic exclusion sync
Start free trial
Most popular
Growth
$89.99/mo
For advertisers running several platforms at once.
  • Up to 5 ad accounts
  • Up to $30k/mo ad spend
  • Google, Microsoft & Meta
  • Refund evidence exports
  • Attack spike alerts
Start free trial
Agency
$199.99/mo
For agencies protecting many clients.
  • Unlimited ad accounts
  • Up to $150k/mo ad spend
  • Client sub-accounts
  • Real-time firewall API
  • Priority support
Start free trial
Custom
Let's talk
For high spend, custom rules or on-prem needs.
  • Unlimited spend & accounts
  • Custom detection rules
  • Dedicated onboarding
  • SLA & priority support
  • Self-hosted option
Contact sales

All plans include a 14-day free trial · no credit card to start · cancel anytime · prices in USD

See what you're really paying for.

Install TrafficShield in five minutes and watch the fraud show up in your first hour. No card, no commitment.

Start your free trial